Led digital marketing and e-commerce operations for a multi-brand cloud kitchen in Bahrain, managing paid advertising campaigns, delivery platform marketing, and website development with analytics support.
Key Achievements:
- Executed performance marketing campaigns across Google Ads, Meta, and TikTok with 183K BHD ad spend, optimizing for ROI and customer acquisition.
- Built Power BI dashboards for real-time marketing performance and sales tracking
- Developed and managed WordPress e-commerce ordering website with POS integration
Core Responsibilities:
- Created conversion-optimized WordPress landing pages integrated with delivery platforms (Talabat, Jahez, Ahlan)
- Managed digital marketing operations across food delivery platforms including menu setup, pricing, and promotional campaigns
- Implemented Google Analytics 4 and Meta, Google Ads & Tiktok Pixel for campaign tracking and customer behavior analysis
- Conducted local SEO optimization for improved organic visibility in Bahrain market
- Delivered performance reports and data-driven insights for marketing optimization